01
The starting point
A retailer needs more than a striking image: a clear view of the product families, available options, and how to start a conversation.
Our work
Fishing tackle · B2B01
DNA Tackle
Web design · Development · Optimization
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THE THINKING BEHIND THE WEBSITE
From the tackle box to the next business conversation.
A product-led website for a bass-fishing brand, connecting the details of its baits with wholesale and distribution inquiries.
02
The experience we built
We designed and built the experience around close-up product photography, distinct bait families, and the story behind the brand. Product-specific inquiry links carry that interest toward a focused business conversation.
03
The business purpose
The commercial focus: help retailers and distributors identify relevant products and share their needs through a structured inquiry.
Every detail has a purpose.
Three choices that shape the experience.
01
Product detail galleries
02
Wholesale inquiry paths
03
Brand and craftsmanship story
